The Apple iPhone is without doubt the most talked about mobile phone on the planet. Its release on the market was much anticipated and in the wake of its success the new iPhone 3Gs has proved to be even more of a smash.

When it comes to Apple, it never fails to disappoint both in technology and design. The bar is raised to such a high level that it is no wonder rival companies have a hard time to out beat or even outsell such quality and brilliance. The iPhone appeals to everyone and with the ability to buy it on a contract deal it has now become affordable to so many more.

Apart from the many amazing features the iPhone offers, there are also thousands of apps to choice from. Anything from directories to games and music to torches, Apple really does have it all covered. It is therefore not surprising that its appeal is so intense and its success global.

The first iPhone sold out no sooner than it reached the market and the next generation iPhone 3Gs is following the same footsteps as its predecessor. Faster and more powerful the iPhone 3Gs is all that of the original iPhone only much better and much more. Because of the vast amount of features the iPhone offers it has the functionality for all needs, which is one of the reasons behind its success. Pure brilliance and pure genius lies in your hands once you become the proud owner of the Apple iPhone or iPhone 3Gs.

It comes at no great surprise that following the success of the popular Apple iPhone, more and more celebrities are wanting to enhance their portfolios by joining forces in the marketing. One such A-Lister is none other than singer Britney Spears.

The way it all works is that famous stars release their very own personal app that allow fans and the general public to become connected the what is going on in their careers. Britney Spears for example has released her own app entitled “It’s Britney” which is designed to work with both the iPhone and iPod Touch. The app itself has various features which allow fans to gain access and knowledge of the star. Up and coming tours, new album releases, personal info and even games are all part and parcel of the bundle. It works well as far as marketing the singer’s career goes whilst at the same time upping the popularity of the actual iPhone.

Such apps are available to download for around the cost of £3 via the iTunes App Store and give users the ability to access regular updates on Twitter and the actual homepage of the app itself. The app designed for Britney Spears has what is known as a sparkler effect function. The works by shaking the phone after the sparkler function has been preset, to let out a light. This enables fans to interact with Britney whilst on stage and is an innovative concept which has triggered a rage for such a novelty effect.