1 September 2009 0 Comments

Celebrities Offer Apps for iPhone

It comes at no great surprise that following the success of the popular Apple iPhone, more and more celebrities are wanting to enhance their portfolios by joining forces in the marketing. One such A-Lister is none other than singer Britney Spears.

The way it all works is that famous stars release their very own personal app that allow fans and the general public to become connected the what is going on in their careers. Britney Spears for example has released her own app entitled “It’s Britney” which is designed to work with both the iPhone and iPod Touch. The app itself has various features which allow fans to gain access and knowledge of the star. Up and coming tours, new album releases, personal info and even games are all part and parcel of the bundle. It works well as far as marketing the singer’s career goes whilst at the same time upping the popularity of the actual iPhone.

Such apps are available to download for around the cost of £3 via the iTunes App Store and give users the ability to access regular updates on Twitter and the actual homepage of the app itself. The app designed for Britney Spears has what is known as a sparkler effect function. The works by shaking the phone after the sparkler function has been preset, to let out a light. This enables fans to interact with Britney whilst on stage and is an innovative concept which has triggered a rage for such a novelty effect.

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